Dr. Tiberiu Ungureanu, an assistant professor in the Department of Management at Appalachian State University, co‑authored a Strategic Management Journal article that disentangles how firms should explore in turbulent settings.
Using computational simulation, the study separates exploration propensity (how much to explore) from exploration breadth (where to explore), showing that as environmental dynamism increases, optimal breadth rises while optimal propensity depends on internal decision processes.
Read the full paper, or learn more about Dr. Ungureanu’s research.