Carol Kline, PhD

Associate Professor

  • PhD Tourism Planning & Policy, North Carolina State University
  • MS Parks, Recreation, & Tourism Management, North Carolina State University
  • BA Psychology, Wake Forest University

Carol works with Dr. Dana Clark in the Hospitality and Tourism Management program. She teaches the introductory class for the program, a Food & Beverage Management course, and developed the Department's first Sustainable Tourism course. Carol has co-directed many study abroad programs to Ghana and to Cuba; her most recent course was in June 2015 to the Galapagos Islands, Ecuador. She is excited to begin working this coming year with students on developing their internship plans. Her research interests focus broadly on tourism planning and development and tourism sustainability but cover a range of topics such as foodie segmentation, craft beverages, agritourism, animal welfare in tourism, tourism entrepreneurship, niche tourism markets, and tourism impacts to communities. Additionally, she is part of a network of researchers who focus on Race, Ethnicity, & Social Equity in Tourism (RESET), an effort headed by Dr. Derek Alderman at the University of Tennessee.

Prior to coming to Appalachian, Carol worked at East Carolina's Center for Sustainable Tourism and the Department of Recreation & Leisure Studies. She taught at North Carolina Central University's Hospitality & Tourism Administration program for two years, and worked with Cooperative Extension for ten years to provide outreach on tourism development issues to North Carolina's rural communities. She also served for two years as Director of Tourism for HandMade in America located in Asheville. Carol has consulted in a variety of geographical and cultural settings but is happy to call North Carolina home. She and her family live in Lenoir.

Recent Publications

Kline, C., Bulla, B., Rubright, H., Green, E., & Harris, E. (accepted). Exploring Expectation-Importance-Performance Analysis with cultural tourists in Havana, Cuba. Tourism and Hospitality Research.

Thompson, L., Kline, C., Swanson, J., Best, M., McKinnon, H. (accepted). Community development through agroecotourism in Cuba: An application of the community capitals framework. Journal of Ecotourism.

Rubright, H., Kline, C., Viren, P., Naar, A., & Oliver, J. (accepted). Attraction sustainability in North Carolina and its impact on decision-making. Tourism Management Perspectives.

Benjamin, S., Kline, C., Alderman, D., & Hoggard, W. (accepted). Heritage site visitation and attitudes toward African-American heritage preservation: An investigation of North Carolina residents. Journal of Travel Research.

Delconte, J., Kline, C., & Scavo, C. (accepted). The impacts of local arts agencies on community placemaking and heritage tourism. Journal of Heritage Tourism.

Kline, C. & Slocum, S. (accepted). Neoliberalism in Ecotourism? The new development paradigm of multinational projects in Africa. Journal of Ecotourism. 

Boluk, K., Kline, C. & Stroobach, A. (accepted). Exploring the expectations and satisfaction derived from volunteer tourism experiences. Tourism and Hospitality Research.

Kline, C., Greenwood, J. & Joyner, L. (accepted). Exploring foodie segmentation. Journal of Tourism Insights.

Kline, C., Joyner, J., Kirchoff, J., Crawford, A., Jilcott Pitts, S., Wall-Bassett, B., Gurganus, C., & Dunning, R. (accepted). Gaps and Barriers along the North Carolina Farm-Food Value Chain. British Food Journal. 

Duffy, L., Stone, G., Chancellor, C., & Kline, C. (accepted). Tourism development in the Dominican Republic: An examination of the economic impact to coastal households. Tourism and Hospitality Research.

Viren, P., Vogt, C., Kline, C., Rummel, A. & Tsao, J. (2015). An examination of social network participation and coverage by tourism industry sector. Journal of Destination Management & Marketing.

Kline, C., Cardenas, D., Schneider, P. & Swanson, J. (2015). Using a community tourism development model to explore equestrian trail tourism potential in Virginia. Journal of Destination Management & Marketing.

Hingtgen, N., Kline, C., Fernandes, L., & McGehee, N. G. (2015). Cuba in transition: Tourism industry perceptions of entrepreneurial change. Tourism Management50, 184-193.

Green, E., Kline, C., Hao, H., & Crawford, A. (2015). Tourist behavior among foodie activity dimensions. Gastronomy & Tourism.

Kline, C., Barbieri, C., & LaPan, C. (2015). The influence of agritourism on niche meats loyalty and purchasing. Journal of Travel Research, 0047287514563336.

Duffy, L. N., Kline, C., Mowatt, R.A., & Chancellor, H.C. (2015). Women in tourism: Shifting Gender Ideology? Annals of Tourism Research52, 72-86.

Murray, A., & Kline, C. (2015). Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA. Journal of Sustainable Tourism, 23(8-9), 1198-1216.

McGehee, N. G., Kline, C., & Knollenberg, W. (2014). Social movements and tourism-related local action. Annals of Tourism Research48, 140-155.

Hoarau, H., & Kline, C. (2014). Science and industry: Sharing knowledge for innovation. Annals of Tourism Research46, 44-61.

Slocum, S., & Kline, C. (2014). Regional resilience: opportunities, challenges and policy messages from Western North Carolina. Anatolia25(3), 403-416.

Kline, C., Shah, N., & Rubright, H. (2014). Applying the Positive Theory of Social Entrepreneurship to understand food entrepreneurs and their operations. Tourism Planning & Development11(3), 330-342.

Kline, C., Hao, H., Alderman, D., Kleckley, J. & Gray, S. (2014). A spatial analysis of rourism, entrepreneurship and entrepreneurial ecosystems in North Carolina, U.S.A. Tourism Planning & Development, 11(3), 305-316.

Kline. C., Greenwood, J., Swanson, J., & Cardenas, D. (2014). Paddler market segments: Expanding Experience Use History Segmentation. Journal of Destination Management & Marketing, 2, 228–240.

Kline, C., Johnson, L., & Boone, K. (2014). Visitor awareness of local issues at emerging destinations: Experiences gleaned from a study abroad course in Ghana. Tourism Review International17(3), 195-210.

Beedle, J., Kline, C., Cardenas, D., Byrd, E. & Schneider, P. (2013). Attitudes towards women-owned tourism businesses. Journal of Tourism & Cultural Change, 11(3), 170-186.

Lee, S. Kline, C., & Lee, G. (2013). Perceptions toward non-tourism development in a tourist destination: a naval base on Jeju Island, Korea. Asia Pacific Journal of Tourism Research. DOI: 10.1080/10941665.2013.806937.

Ainley, S. & Kline, C. (2013). Moving beyond positivism: Reflexive collaboration in understanding agritourism across North American boundaries. Current Issues in Tourism, 16, 1-10. 

Kline, C., McGehee, N., Paterson, S. & Tsao, J. (2012). Using Ecological Systems Theory and Density of Acquaintance to explore resident perception of entrepreneurial climate. Journal of Travel Research. 52(3): 294-309.

Boone, K., Kline, C., Johnson, L., Milburn, L.A., & Rieder, K. (2012). Development of visitor identity through Study Abroad in Ghana. Tourism Geographies, 15(3), 470-493.

Kline, C., Cardenas, D., Duffy, L. & Swanson, J. (2011). Funding sustainable paddle trail development: paddler perspectives, willingness to pay and management implications. Journal of Sustainable Tourism, 20(2), 235-256. 


HOS 2000 Survey of the Hospitality & Tourism Industry; HOS 3700 Food & Beverage Management; Sustainable Tourism (Special topics course)

Research Interests

Research interests focus on tourism planning and development and include tourism entrepreneurship, tourism impacts on communities, and niche tourist markets.

Title: Associate Professor
Department: Department of Management

Email address: Email me

Phone: (828) 262-6222

Fax: (828) 262-8685

Office address
4078 Peacock Hall