Carol Kline, PhD

Hospitality & Tourism Management Program Director, Professor

  • PhD Tourism Planning & Policy, North Carolina State University
  • MS Parks, Recreation, & Tourism Management, North Carolina State University
  • BA Psychology, Wake Forest University

Carol works with Dr. Dana Clark in the Hospitality and Tourism Management program. She teaches the introductory class for the program, a Food & Beverage Management course, and developed the Department's first Sustainable Tourism course. Carol has co-directed many study abroad programs to Ghana and to Cuba; her most recent courses were to the Galapagos Islands, the French Alps, and Costa Rica. She enjoys working with students on developing their internship plans each summer. Her research interests focus broadly on tourism planning and development and tourism sustainability but cover a range of topics such as foodie segmentation, craft beverages, agritourism, animal welfare in tourism, tourism entrepreneurship, niche tourism markets, and tourism impacts to communities. She recently edited two volumes about the ethics of eating animals within the context of tourism: Animals, Food & Tourism and Tourism Experiences & Animal Consumption: Contested Values, Morality, & Ethics. Additionally, she is part of a network of researchers who focus on Race, Ethnicity, & Social Equity in Tourism (RESET), an effort headed by Dr. Derek Alderman (University of Tennessee), Dr. Stefanie Benjamin (University of Tennessee), and Dr. Alana Dillette (San Diego State University).

Prior to coming to Appalachian, Carol worked at East Carolina's Center for Sustainable Tourism and the Department of Recreation & Leisure Studies. She taught at North Carolina Central University's Hospitality & Tourism Administration program for two years, and worked with Cooperative Extension for ten years to provide outreach on tourism development issues to North Carolina's rural communities. She also served for two years as Director of Tourism for HandMade in America located in Asheville. Carol has consulted in a variety of geographical and cultural settings but is happy to call North Carolina home.

Recent Publications

Merritt, R., Kline, C., Crawford, A., Schneider, P., & Dilworth, G. (accepted). Vacation activity preferences: An examination of generational differences across psychographic categories employing Plog’s Model. Journal of Park and Recreation Administration.

Duffy, L. & Kline, C. (2018) Complexities of Tourism Planning and Development in Cuba. Tourism Planning & Development, 15:3, 211-215.

Slocum, Susan L., Knollenberg, W., Kline, C. Demand for Specialty Food Initiatives: Considerations for Meeting Planning and Destination Management. (2018) Journal of Gastronomy and Tourism (3) 17–30.

Kline, C., McGehee, N., Delconte, J. (2018) Built Capital as a catalyst for Community-Based Tourism. Journal of Travel Research.

Kline, C., Duffy, L., Clark, D., Fostering tourism and entrepreneurship in fringe communities: Unpacking stakeholder perceptions towards entrepreneurial climate. (2018) Tourism and Hospitality Research.

Moran, C.,Boley, B., Woosnam, K. Jordan, E., Kline, C., Knollenberg, W. (Accepted). The battle of the socials: Which socially symbolic factors best predict intent to travel? Tourism Management. Accepted for publication on March 28, 2018 [Research Note].

Mottiar, Z., Boluk, K., & Kline, C. (2018). Social Entrepreneurs in Rural Destination Development. Annals of Tourism Research.

Slocum, S., Knollenberg, W., & Kline. C. (2018). Demand for sustainable food initiatives at meetings: Considerations for destination management. Gastronomy & Tourism 3(1).

Joyner, J., Kline, C., Oliver, J., & Kariko, D. (2018). Exploring Emotional Response to Images Used in Agritourism Destination Marketing. Journal of Destination Management & Marketing

Boley, B. Jordan, E., Kline, C. & Knollenberg, W. (2017). Social Return and Intent to Travel. Tourism Management.

Jordan, E. J., Boley, B. B., Knollenberg, W., & Kline, C. (2017). Predictors of intention to travel to Cuba across three time horizons: An application of the theory of planned behavior. Journal of Travel Research.

Duffy, L.N., Kline, C., Swanson, J. R., Best, M., & McKinnon, H. (2017) Community development through agroecotourism in Cuba: an application of the community capitals framework, Journal of Ecotourism, 16:3, 203-221, DOI: 10.1080/14724049.2016.1218498.

Kline, C. (2016).  Applying the Community Capitals Framework to the Craft Heritage Trails of Western North Carolina. Journal of Heritage Tourism (no issue/volume assigned yet).

Hoggard, W., Avenarius, C., Kline, C. & Ward, W. (2018). Diversifying Eastern North Carolina Heritage Sites: Tour Guides’ Perspectives. Journal of Heritage Tourism (no issue/volume assigned yet).

Merritt, R., Kline, C., Crawford, A., Schneider, P., & Dilworth, G. (accepted). An exploration of recreation and tourism activities relative to psychographic tendencies. Tourism Recreation Research (no issue/volume assigned yet).

Hao, H., Kline, C., Long, P. & Rassel, G. (accepted). Property Owners’ Perception of Sustainable Tourism: Comparing Full Time Residents and Second Home Owners in Coastal and Mountain Vacation Locations. Tourism and Hospitality Research (no issue/volume assigned yet).

Boluk, K., Kline, C. & Stroobach, A. (2016). Exploring the expectations and satisfaction derived from volunteer tourism experiences. Tourism and Hospitality Research (no issue/volume assigned yet). doi: 10.1177/1467358415600212

Kline, C., Bulla, B., Rubright, H., Green, E., & Harris, E. (2016). An exploratory study of expectation–importance–performance analysis with cultural tourists in Havana, Cuba. Tourism and Hospitality Research, 16(1), 19-34.

Rubright, H., Kline, C., Viren, P., Naar, A., & Oliver, J. (2016). Attraction sustainability in North Carolina and its impact on decision-making. Tourism Management Perspectives, 19, 1-10.

Kline, C., Joyner, J., Kirchoff, J., Crawford, A., Jilcott Pitts, S., Wall-Bassett, B., Gurganus, C., & Dunning, R. (2016). Gaps and Barriers along the North Carolina Farm-Food Value Chain. British Food Journal, 118(2), 301-317.

Kline, C., Barbieri, C., & LaPan, C. (2016). The influence of agritourism on niche meats loyalty and purchasing. Journal of Travel Research, 55(5), 643-658.

Delconte, J., Kline, C., & Scavo, C. (2015). The impacts of local arts agencies on community placemaking and heritage tourism. Journal of Heritage Tourism (no issue/volume assigned yet).

Benjamin, S., Kline, C., Alderman, D., & Hoggard, W. (2015).  Heritage site visitation and attitudes toward African-American heritage preservation:  An investigation of North Carolina residents.  Journal of Travel Research. doi: 10.1177/0047287515605931

Duffy, L., Stone, G., Chancellor, C., & Kline, C. (2015). Tourism development in the Dominican Republic: An examination of the economic impact to coastal households. Tourism and Hospitality Research. doi: 10.1177/1467358415613118

Kline, C., Greenwood, J. & Joyner, L. (2015). Exploring foodie segmentation. Journal of Tourism Insights, 6(1), 3.

Viren, P., Vogt, C., Kline, C., Rummel, A. & Tsao, J. (2015). An examination of social network participation and coverage by tourism industry sector. Journal of Destination Management & Marketing, 4(2), 110–119.

Duffy, L. N., Kline, C., Mowatt, R.A., & Chancellor, H.C. (2015). Women in tourism: Shifting gender ideology? Annals of Tourism Research, 52, 72-86.

Kline, C. & Slocum, S. (2015). Neoliberalism in Ecotourism? The new development paradigm of multinational projects in Africa. Journal of Ecotourism, 14(2-3), 99-112.

Kline, C., Cardenas, D., Schneider, P. & Swanson, J. (2015). Using a community tourism development model to explore equestrian trail tourism potential in Virginia. Journal of Destination Management & Marketing 4(2), 79-87.

Green, E., Kline, C., Hao, H., & Crawford, A. (2015). Tourist Behavior Among Foodie Activity Dimensions. Journal of Gastronomy and Tourism, 1(1), 33-44.

Hingtgen, N., Kline, C., Fernandes, L., & McGehee, N. G. (2015). Cuba in transition: Tourism industry perceptions of entrepreneurial change. Tourism Management, 50, 184-193.

Murray, A., & Kline, C. (2015). Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA. Journal of Sustainable Tourism, 23(8-9), 1198-1216.

McGehee, N. G., Kline, C., & Knollenberg, W. (2014). Social movements and tourism-related local action. Annals of Tourism Research, 48, 140-155.

Hoarau, H., & Kline, C. (2014). Science and industry: Sharing knowledge for innovation. Annals of Tourism Research, 46, 44-61.


HOS 2000 Survey of the Hospitality & Tourism Industry; HOS 3700 Food & Beverage Management; HOS 3100 Sustainable Tourism. Craft Beverages Tourism (Special topics course). Animals, Tourism, & Sustainability (Special topics course).

Research Interests

Research interests focus broadly on tourism sustainability, but most recently Carol has shifted her research focus to animal ethics in tourism.

Title: Hospitality & Tourism Management Program Director, Professor
Department: Department of Management

Email address: Email me

Phone: (828) 262-6222

Fax: (828) 262-8685

Office address
4078 Peacock Hall